We are Tradition.

Two stores, right next door to each other. Located in charming Downtown Middleton.

The Children’s Market, our flag ship store, features a curated selection of apparel, toys and accessories for children sizes 0 to 10 (and select items up to size 14). We feature over 40 brands from all over the world.

The Women’s Market opened in 2019 and is located conveniently right next door. Our collection showcases classic pieces that can be dressed up or down. With over 30 brands, we offer a variety of styles for every occasion and price point.


Tradition is located in charming Downtown Middleton. The Children's Market and Women's Market are right next door to each other, and connected with walkway inside. Located just 10 minutes from Madison's capital, Downtown Middleton is home to 20+ locally owned businesses, all located in a walkable, beautifully crafted shopping and dining area. Check out all of the businesses at VisitMiddleton.com.

Women's Market Address: 1821 Parmenter St. Middleton, WI 53562

SHOP IN-STORE – Open 10 to 5 Tuesday - Saturday



(w/ pick-up or shipping)– Send us a direct message, email or call with your request. We will follow up with pictures and videos. 

Children's Market Address

1823 Parmenter St, Middleton, WI 53562


Tuesday - Saturday

10 to 5

Sunday & Monday